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Text-based input becomes a common channel for humans in sharing their opinions/emotions to the product or service through online social media, shopping platform etc. Humans are easy to make errors in interpreting emotions, especially the emotion that derived from text based. The main aim of this study is to develop text-based emotion recognition and prediction system. Several market challenges facing in the advancement of emotion analysis with accuracy being the main issue. Therefore, four supervised machine learning classification algorithms such as Multinomial Naïve Bayes, Support Vector Machine, Decision Trees, and k-Nearest Neighbors were investigated. The model was developed based on Ekman's six basic emotions which are anger, fear, disgust, joy, guilt and sadness. Data pre-processing techniques such as stemming, stop-words, digits and punctuation marks removal, spelling correction, and …