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The number of individuals engaging in social technologies for both personal and business reasons is staggering. This phenomenon is growing exponentially and fast becoming an integrated, cross platform experience which will impact every individual online. Social technologies used specifically by organizations for business support, the purposes and the benefits realized are addressed in this paper. Based on research results and a review of related literature, two issues are addressed: 1) How organizations can rethink their social strategy to gain competitive advantage; and 2) How social technologies education should be incorporated into the curriculum so students are prepared for life beyond graduation.