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Online product reviews (OPRs) provide abundant information for potential customers to make optimal purchase decisions, and they apply Big Data to better understand product performance. OPRs contain an enormous stockpile of information; therefore, it is difficult for potential customers to make a comprehensive evaluation of alternative products through qualitative reviews. To facilitate consumer purchase decisions, ranking the alternatives based on the OPRs posted on social media platforms is a worthwhile research topic, although relative study is comparatively rare. Therefore, this article provides an extended probabilistic linguistic TODIM (PL-TODIM) method for assisting potential customers to evaluate alternative products through consumer opinions regarding product performance. In other words, this study introduces a novel multiple attribute decision making (MADM) method to rank products based on OPRs …