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The growth of ridesharing and other “new mobility services (NMS)” poses challenges for traditional public transport operators because they create an environment where consumers can demand an “integrated mobility” from different transport modes and improved accessibility (information, booking, payment systems etc). More recently the discussion about how to deliver “integrated mobility” has led to the emerging “Mobility as a Service (MaaS)” concept. MaaS is variously defined but the essential idea is to see transport or mobility not as a physical asset to purchase (e.g. a car) but as a single service available on demand and incorporating all transport services from cars to buses to rail and on-demand services.

The paper’s principal consideration is on how MaaS is relevant to public transport. The idea of how MaaS might be used in the Community Transport (CT) sector provides a case-study. The CT sector is …