作者
Gert Jan Hofstede, Catholijn M Jonker, Tim Verwaart
发表日期
2012/1
期刊
Group Decision and Negotiation
卷号
21
页码范围
79-98
出版商
Springer Netherlands
简介
Negotiations proceed differently across cultures. For realistic modeling of agents in multicultural negotiations, the agents must display culturally differentiated behavior. This paper presents an agent-based simulation model that tackles these challenges, based on Hofstede’s model of national cultures. The context is a trade network for goods with a hidden quality attribute. The negotiation model is based on the ABMP negotiation architecture and applies a utility function that includes market value, quality preference and risk attitude. The five dimensions of Hofstede’s model are the basis for the modification of ABMP parameters and weight factors in the utility function. The agents can observe each other’s group membership and status. This information is used, along with the indices of Hofstede’s dimensions, to differentiate behavior in different cultural settings. The paper presents results of test runs that verify …
引用总数
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学术搜索中的文章
GJ Hofstede, CM Jonker, T Verwaart - Group Decision and Negotiation, 2012