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In today’s business world, the only constant is a change, so that the ability to learn, change and innovate plays an important role in business. Enterprises should actively create rules of the game and own future rather than passively react to changes (Mikoláš & Wozniaková, 2009; Merrill, 2015). Proactive behavior, seeking own way (Zelený, 2012) and creating innovator’s DNA is important (Dyer et al., 2011). Innovation and own recipe (Pearl, 2011) for its implementation is a necessary prerequisite for successful business in the highly competitive business environment. For companies’ future existence and development, innovations importance was recognized by a number of business owners and managers, who introduce changes and contribute to the creation of new trends in the business environment. Such enterprises become innovators in their field of operation. According to some authors (Košturiak & Chal, 2008; Szabo et al., 2013), business success is not caused by optimization of existing products and processes, but by innovations. Innovations have become a key objective for many companies due to their impact on overall company performance (Lee, 2008).

It is obvious, that even if most managers recognize the importance of innovation and perform innovative activities, a significant number of them do not know how to manage their innovation activities (Tidd et al., 2005; Kraśnicka et al., 2016). Managers do not know how to proceed with the solution of innovative issues, how to innovate, and then how to evaluate effects (Hamel, 2006). From the previous statement following questions result: Is it possible to manage innovations? If innovations …