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The concept Internet of Things in recent years has enabled the connectivity of almost every electronic device using wireless medium, to the Internet. This has created a massive surge in number of heterogeneous wireless devices, with many new challenges regarding content and service naming. The traditional IP-based architectures are now moving towards information/content centric networks. In this paper, we propose a multilayer multi-component hierarchical attribute-value naming scheme for wireless devices. It combines self-certifying names to achieve a standardized naming scheme, which is scalable, efficient, routable, and is secure by design. We use variable-length encoding method to represent hierarchical location names with prefix-labeling. It is highly expressive and customizable using a tree representation, where each level represents a semantic functionality. The qualitative and quantitative …