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The Internet of Things (IoT) is key enabling technology for future Internet, and aims at connecting heterogeneous devices and objects using wireless technologies. This connectivity results in creating a massive number of heterogeneous devices, and a large amount of content, thereby creating new challenges regarding content, service, and device naming. Current Internet applications and use cases are now shifting toward the content-centric paradigm, where the content is the key element in the infrastructure. In this article, we design a hybrid multilayer naming scheme with multi-component hierarchical and attribute-value components for a data-centric Internet of Things. The proposed scheme targets smart IoT applications and provides built-in scalability, efficient routing, and security features. We incorporate a variable-length encoding method, with a prefix-labeling scheme in order to describe hierarchical location …