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This work focuses on the incorporation of incentive stimulations into data dissemination in autonomous mobile social networks with selfish nodes. The key challenge of enabling incentives is to effectively track the value of a message under such a unique network setting with intermittent connectivity and multiple interest data types. We propose two data dissemination models: the data pulling model where mobile users pull data from data providers, and the data pushing model where data providers generate personalized data and push them to the intended users. For data pulling, we present effective mechanisms to estimate the expected credit reward of a message that helps intermediate nodes to evaluate the potential reward of it. Nodal message communication is formulated as a two-person cooperative game, whose solution is found by a heuristic approach which achieves Pareto optimality. Under the data …