作者
Annie Lang, Mija Shin, Samuel D Bradley, Zheng Wang, Seungjo Lee, Deborah Potter
发表日期
2005/3/1
期刊
Journal of Broadcasting & Electronic Media
卷号
49
期号
1
页码范围
3-22
出版商
Lawrence Erlbaum Associates, Inc.
简介
This article investigates whether news story length and production pacing affect channel changing behavior in younger and older adults. Viewers used a remote control device to choose among four local news programs that varied systematically by story length and pacing. In general, pacing and length have greater effects on younger viewers. Fast pacing increased viewers' evaluations of the newscasts, but when combined with long stories, decreased younger viewers' time spent on channel. Viewers' cognitive effort, physiological arousal, and recognition all decreased before and increased after a channel change. Frequent channel changing was associated with lower cognitive effort and recognition.
引用总数
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