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Household energy accounts for one of the major contributors to the countries energy balances. It has been shown, that an effective way to achieve energy saving in that sector, is by providing consumers with information and feedback. This measure increases home inhabitants’ awareness that leads to behavioral changes, and could help reduce energy consumption between 15% and 25% in some cases. Inhabitants’ energy use awareness is also crucial for the success of demand response programs; one of the most important features of smart-grid adoption for the current and upcoming smart cities. The effects of different feedback strategies and information devices in households located in different cities in Sweden have been evaluated in this paper, since the impact on users’ behavior of this feedback information vary depending on the way it is provided. Mobile text messages (SMSs) and digital displays placed in …