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The main research question of the Electromobility+ project COMPETT was:“How can e-vehicles come into use to a greater degree?”. The project investigated the e-vehicle market, travel behaviour of drivers, cost of vehicles, the effectiveness of incentives, did case studies in Norway and Austria, measured noise of these vehicles and developed the SERAPIS model. Factors influencing e-vehicle sales are: Customers values and attitudes, knowledge, the vehicles practicality and relative advantage, policies and incentives. Barrier are cost, range, awareness, infrastructure availability and charge time. Most daily travel can be done with BEVs and multi vehicle households and fleets adopt them easily. Most owners charge at home. Awareness raising is essential in the initial phase of deployment. Incentives can be effective in increasing sales when implemented as a stable framework, but can also burden government budgets. Smart policies can reduce that burden.

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