作者
Charles F Hofacker, Edward Carl Malthouse, Fareena Sultan
发表日期
2016/3/21
期刊
Journal of consumer marketing
卷号
33
期号
2
页码范围
89-97
出版商
Emerald Group Publishing Limited
简介
Purpose
The purpose of this paper is to assess how the study of consumer behavior can benefit from the presence of Big Data.
学术搜索中的文章
CF Hofacker, EC Malthouse, F Sultan - Journal of consumer marketing, 2016