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Due to intensification of market competence and customers increasing socio-environmental concerns, sustainability has become a focal point for most organizations. Thus incorporation of customer sustainable expectations into the conventional supplier selection process has become necessary for manufacturers to sustain in the competitive market. To cope with this issue, it is necessary to model the customers’ opinions and expectations into the strategic supplier selection and order allocation decision making, an area not delved upon much in the literature. Therefore, the aim of the study is to develop an analytical model for manufacturing firm for selection of suppliers based on customers’ expectations which are reflected as retailers’ expectation level and also for bringing in financial and socio-environmental stability to the whole SC. The research methodology adopted involves 1) use of fuzzy-TOPSIS technique …