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It is not hard to find the complaint that a group of policies are incoherent, operate in silos or are unintegrated. The aspiration to coherence is widespread across all political systems: it is today's idea in good currency. Scholarship has identified conditions that support coherence: a strong constituency with a shared policy image. This article confirms that these are vital sources of more or less coherence, but explores the question of whether more coherence in one area comes at the cost of incoherence elsewhere.Case study detail contrasts the Scottish Executive's projection of a unified rural policy, with the reality of a persistent Scottish agricultural sector, with contending (multiple) publics with separate and often conflicting agendas: the case study found no unified policy community with shared perceptions. While a lack of coordination may simply be the manifestation of poor policymaking, this piece argues that in other …