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After a number of isolated but complicated academic integrity cases over the past few years, the Commerce Program at Smith School of Business determined that it was necessary to develop a renewed approach to discussing academic integrity with students and faculty members alike. Raising awareness about academic integrity was a top priority for the administration, with an emphasis put on the broad concept of integrity for the students and process-related concerns for the faculty members. In our presentation, we will set out the steps that were taken, what was learned, and how we will continue to build a culture of integrity in our undergraduate business program.