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Entrepreneurs rely on advisors to various degrees, yet the types of owners who use advisors and the conditions under which advisory relationships are successful are poorly understood. In this paper we report on the use of advisors among 85 small business owner-managers in rural Ontario Canada. We find that owners' attachment styles predict the use of advisors, that advisors who are family or friends elicit more disclosure-based trust than advisors who are at arm's length, and that both disclosure-and reliance-based trust correlate to satisfaction with advisors and perceived usefulness of their advice. We also find that satisfaction with advisors in general and the perceived importance of outside advice are linked to satisfaction with business growth. Implications of these findings are discussed.[PUBLICATION ABSTRACT]