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Prior researchers have used surveys to identify frequencies and types of academic integrity violations among students and to identify factors correlated with academically dishonest behaviours. Some studies have also explored students’ justifications for their behaviors. Comparatively little work, however, has explored students’ opinions on academic integrity using more nuanced and conversational, but still rigorous, methodologies. To address this gap in the literature, we gathered written and oral comments from 44 Canadian undergraduate business students who participated in one of four year-specific computer-facilitated focus groups. Specifically, we analyzed students’ responses to questions about the general attitudes among themselves and their peers with respect to academic integrity. We also analyzed students’ suggestions of steps that both they and faculty could take to improve the culture of academic integrity in their program. Our contributions to the field of academic integrity were three-fold. First, we gave voice to students in an area in which historically their opinions had been lacking, namely in the generation of specific actions that students and faculty can take to improve academic integrity. Second, we connected students’ opinions and suggestions to the broader literature on academic integrity, classroom pedagogy, and organizational culture to interpret our findings. Third, we introduced readers to an uncommon methodology, computer-facilitated focus groups, which is well suited to gathering rich and diverse insights on sensitive topics.