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Much of the social science literature on institutions resembles a play that begins with the second act, taking both plot and narrative as an accomplished fact. very little research asks how a play comes to be performed, or why this particular story is being staged instead of some other one. 1 young (1998, 4) has observed that most this chapter builds on work we have done with Jason owen-smith. We are grateful to steve Barley, Gili Drori, neil Fligstein, Hokyu Hwang, simcha Jong, Martin Kenney, John Lucy, James Mahoney, Johanna Mair, John Meyer, christine Musselin, Jason owen-smith, charles Perrow, Akira takeishei, and Marco Zamarian for their suggestions. ron Burt went well beyond the call of colleagueship in giving rapid and extensive comments across numerous drafts. Michael storper provided incredibly useful and challenging feedback, which pushed us in very productive directions. comments by audience …