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The mobility of people in cities is changing rapidly. In recent years, many European urban areas have witnessed the increasing integration of road and rail public transport services, the emergence of real-time information systems for travelers, and the widespread deployment of shared mobility services, whether provided by cars, mopeds, bicycles, and scooters. These are enabling users to meet their mobility needs by resorting to a wide range of transportation options. In an urban mobility context increasingly characterized by capillary, competing and therefore more accessible and affordable transportation services, the concept of Mobility-as-a-Service (MaaS) is gaining increasing attention as a means of providing integrated mobility solutions through a single digital platform (Matyas and Kamargianni, 2019). In this way, users would be able to plan, book, and pay for these services through a single account and a single digital interface, choosing from time to time among the different options those that best meet their needs and preferences (Reck and Axhausen, 2020)(Matyas and Kamargianni, 2021). Thus, MaaS could allow users to travel effortlessly by seamlessly combining different transportation services and paying integrated fares overall more conveniently (Polydoropoulou et al., 2020 a)(Caiati et al., 2020). However, the successful implementation of a MaaS platform requires a thorough understanding of the interest and willingness-to-pay of potential users (Polydoropoulou et al., 2020 b)(Ho et al., 2020). In this study, we investigate the interest and willingness-to-pay of the university community of the Politecnico di Milano in Italy for a MaaS …