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The spectacular evolution of information and communications technology in the last two decades and the growing obvious chase of utopian maximization of profit by economic organizations have made an impact on various fields, including that of methodological instruments regarding the lifecycle of software development. We will speak about the necessity of organizational ability to adapt to continuously changing market conditions, which leads undoubtedly to acquiring functional flexibility and, in the end, of business agility. Also, the agility of a business (not only in software development) is supported by the manifestation of agility on all three architectural levels: business, informational, technological. In this study we aim to identify the elements that impact on agility in developing software products, in a gradual approach, from the traditional waterfall model towards approaches like Scrumban. Additionally, we will understand the social dimension of using agile methodologies in software development projects and the main barriers in adopting such methodologies.