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In order to continuously improve its knowledge and to identify problems and possible solutions, an organization requires understanding of the way business is aligned with the organizational strategy and how information systems are supporting the business. The paper presents a framework for describing and associating organizational concepts at multiple levels of detail using three separate areas of concerns: goals and strategy, business processes, and information systems. The framework is presented as an extension to the Unified Modeling Language (UML) using a standard UML Profile. The framework concepts are illustrated by modeling the purchase and sales business operations of a retail store from the strategic, process and information systems viewpoints.