查看文章

This paper presents the definition of a Reference Application Architecture for the Customer Relationship Management (CRM) domain. The definition of the Reference Application Architecture is done by extracting best practices from five CRM commercial solutions: SugarCRM, Microsoft Dynamics CRM, Sage CRM, Oracle Siebel CRM and Salesforce CRM. The CRM Reference Architecture was developed considering the shared functionalities and information entities among these commercial solutions. In the Reference Architecture the authors identify six modules in the CRM system and five systems, which interact with the CRM system. The six CRM modules are: Account module, Sales module, Marketing module, Service module, Scheduler Module and Administration module. The five interacting systems are: Portal, Contact Center, Document and Knowledge Base Management system, Workflow system and …