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Contact tracing has become a vital tool for public health officials to effectively combat the spread of new diseases, such as the novel coronavirus disease COVID-19. Contact tracing is not new to epidemiologist rather, it used manual or semi-manual approaches that are incredibly time-consuming, costly and inefficient. It mostly relies on human memory while scalability is a significant challenge in tackling pandemics. The unprecedented health and socio-economic impacts led researchers and practitioners around the world to search for technology-based approaches for providing scalable and timely answers. Smartphones and associated digital technologies have the potential to provide a better approach due to their high level of penetration, coupled with mobility. While data-driven solutions are extremely powerful, the fear among citizens is that information like location or proximity associated with other personal data …