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Safety training within the construction industry is often quite mundane and generic which is a problem for an industry combatting with high fatality rates on job sites for decades. Recent studies have found construction safety training programs severely lacking in developing hazard recognition and risk assessment skills among its workforce. Moreover, techniques used in these training programs are not geared to help adult learners engage or retain information provided. To address these shortcomings, this paper tests the efficacy of a multimedia simulation-based training program: Naturalistic Injury Simulations (NIS) in inducing interest among construction workers. NIS has been empirically shown to elicit targeted negative emotional experience among construction workers and the work presented here tests if NIS can also generate situational interest in construction workers regarding safety. This paper collected data …