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In this article, we have explored methods for the strategic management of web projects. By introducing a long-term web project development strategy into the operation of a web project, mechanisms can be developed to improve the efficiency and effectiveness of the web project. An important factor is to develop a strategy taking into account all possible crisis situations and ways out of these situations. The authors analyzed and simulated the web project structure, working out methods of web project strategy realization and implementation in a crisis situation. Additionally, in this article, the authors have presented the model for the strategic map of the balanced scorecard of a web project. The authors tested the developed methods on six web projects of university departments. The received results confirmed the appropriateness and necessity of the development and implementation of methods of the strategic management of web projects.