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Objective: The aim of the article is to highlight the behavioural addiction to entrepreneurship by entrepreneurs. Research Design & Methods: We followed a qualitative design in order to ascertain the publications to date with regards to behavioural addiction to entrepreneurship. Findings: The study found that there seems to be a behavioural addiction to entrepreneurship by serial and habitual entrepreneurs, who continuously receive incentives from entrepreneurship development agencies without tangible businesses. Implications & Recommendations: The implication of the study is that so many genuine entrepreneurs are overlooked for serial and habitual entrepreneurs because they seem to have experience in acquiring incentives without succeeding in running businesses. We recommend that entrepreneurship development agencies need to be aware of the behavioural addiction to entrepreneurship and monitor sponsored entrepreneurs on an annual basis. Contribution & Value Added: The study brings about a novel angle in the entrepreneurship literature, whereby the success rate is overemphasized due to the benefits of entrepreneurship in creating jobs. But we highlight the need to evaluate and monitor entrepreneurs as they benefit from incubators, funding and mentorships.