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Shared Autonomous Vehicles are expected to significantly change transport and mobility, improving road safety, environmental impact and traffic efficiency. However, the successful implementation of a SAV mobility service strongly depends on public acceptance and adoption, which might be influenced by a number of factors, such as socio-demographic characteristics of potential users, and their expectations and perceptions towards the autonomous system. This study presents the results of a novel experiment carried out in a non-simulated environment, to explore car users’ preferences towards autonomous mobility options. Participants took part in a stated preference task before and after a brief exposure in a Shared Autonomous Vehicle. Interestingly, results show that the experience influenced people’s mode choice preferences, moving from car (the most preferred mode before the experiment) to autonomous …