查看文章

The present study relies on the 2010 Canadian Internet Use Survey to investigate differences in people’s access to the internet and level of online activity. The study not only revisits the digital divide in the Canadian context, but also expands current investigations by including an analysis of how demographic factors affect social networking site (SNS) adoption. The findings demonstrate that access to the internet reflects existing inequalities in society with income, education, rural/urban, immigration status, and age all affecting adoption patterns. Furthermore, the results show that inequality in access to the internet is now being mimicked in the level of online activity of internet users. More recent immigrants to Canada have lower rates of internet access; however, recent immigrants who are online have significantly higher levels of online activity than Canadian born residents and earlier immigrants. Additionally, women …