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In the past few years, the Smart Cities concept has become one of the main driving forces for the urban transition towards a low carbon environment, sustainable economy, and mobility. Tourism, as one of the fastest growing industries, is also an important generator of carbon emissions; therefore, the recently emerging sustainable tourism concept is envisioned as an important part of the Smart Cities paradigm. Within this context, the Internet‐of‐Things (IoT) concept is the key technological point for the development of smart urban environments through the use of aggregated data, integrated in a single decisional platform. This paper performs the first analysis on the feasibility of the use of an IoT approach and proposes a specific architecture for a sustainable tourism application. The architecture is tailored for the optimisation of the movement of cruise ship tourists in the city of Cagliari (Italy), by taking into …