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Environmental sustainability is eminent concept for the corporate industry to manage internal and external resources for contemporary and future generation. This valued concept make beneficiary to its follower in terms of environment friendly reputation and gaining extra profit. Reverse supply chain (RSC) is one of the divisions of supply chain management that deals product return, waste reduction, recycle and reuse. The researchers have preferred this potential area based on particular case industry to observe how reverse supply chain can be used to protect and improve environmental hazards. The objectives of this paper are twofold. First, it offers a literature review on sustainability along with environment and supply chain in conjunction with reverse supply chain issue. Second, it develops a sustainable environment friendly model based on reverse supply chain theory. Later, model has been fitted in simulation environment through Simul8 package. The paper ultimately focused on sustainability (only dealt with environmental domain) along with reverse supply chain process in the hub of poultry industry of Bangladesh.