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As a special case of multitasking, travel-based multitasking typically refers to conducting a set of in-vehicle activities while traveling. Travel-based multitasking has an indisputable influence on offering a pleasant travel experience to transit users during their rides, given that they can use their travel time to perform desirable activities and gain benefits in various form. For instance, the in-activities could help the rider free up time from his/her schedule for the day (i.e., a worthwhile use of travel time). In this study, we investigate how the worthwhileness of a travel-based multitasking could be under the influence of: (1) the transit user’s lifestyle, and (2) socio-demographics, and (3) the characteristics of the transit trip. Towards this, we conducted an intercept survey focusing on the transit trips in the Chicago metropolitan area and analyzed it using latent class modeling approach. Per the results, two classes of transit users …