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Demand forecasting is an important task for retailers as it is required for various operational decisions. One key challenge is to forecast demand on special days that are subject to vastly different demand patterns than on regular days. We present the case of a bakery chain with an emphasis on special calendar days, for which we address the problem of forecasting the daily demand for different product categories at the store level. Such forecasts are an input for production and ordering decisions. We treat the forecasting problem as a supervised machine learning task and provide an evaluation of different methods, including artificial neural networks and gradient-boosted decision trees. In particular, we outline and discuss the possibility of formulating a classification instead of a regression problem. An empirical comparison with established approaches reveals the superiority of machine learning methods, while …