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We believe that management and strategy scholars should engage in research around the role of informal economic activity in the perpetuation of poverty on the African continent.

We argue that the study of informal economic activity, because of its explicit and often purposefully created hidden nature, requires a new method of inquiry and we propose that the practice of hermeneutics provides such a method. Our chapter describes the foundations of hermeneutic research and outlines key principles to guide inquiry.

We move from a rigorous introduction to the general method (a form of hermeneutic investigation) and its implementation in the narrative interview. The chapter concludes with a set of practical guidelines to help researchers employ narrative interviews to …