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Household sector innovation is significant in scale and scope. Thus far, it has been studied in isolation and with mixed evidence regarding the role of personal resources (consumers' income and discretionary time). We recognize that household sector innovation is embedded in the broader phenomenon of do-it-yourself (DIY) by consumers, as the literature reveals conceptual similarities, parallel motivations, and antecedents. The main distinction is that, whereas DIY goods may replicate existing products, household sector innovation is restricted to goods embodying a novel function. We explore if studying household sector innovation and DIY in an integrated framework helps to resolve previous inconsistent evidence on the role of personal resources. Based on a neoclassical model in which agents optimize their time allocation, we hypothesize that income and discretionary time positively relate to their DIY output …