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Firms are increasingly aware of environmental degradation and this has led many of them to include “quality, safety and protecting the environment” among their competitive priorities. This also involves large capital investments aimed at reducing the environmental impact of their manufacturing activities. This study suggests a method for estimating the return of manufacturing investments with environmental effects (costs and benefits). It considers the value of the asset being preserved as a consequence of a firm’s social responsibility. The practical case studied is Huelva’s industrial area.