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Many multimodal recommender systems have been proposed to exploit the rich side information associated with users or items (e.g., user reviews and item images) for learning better user and item representations to improve the recommendation performance. Studies from psychology show that users have individual differences in the utilization of various modalities for organizing information. Therefore, for a certain factor of an item (such as appearance or quality ), the features of different modalities are of varying importance to a user. However, existing methods ignore the fact that different modalities contribute differently towards a user's preference on various factors of an item. In light of this, in this paper, we propose a novel Disentangled Multimodal Representation Learning (DMRL) recommendation model, which can capture users' attention to different modalities on each factor in user preference modeling. In …