作者
Annabelle Gawer, Michael A Cusumano
发表日期
2002/5
卷号
5
页码范围
29-30
出版商
Harvard Business School Press
简介
The quest for companies to become leaders in their respective industries is a continual and essential exercise in the intensely competitive corporate world, across the globe. This race is fought more fiercely perhaps in the technology industry than in any other, because of its inherently dynamic nature. Broadly divided into two segments, namely hardware and software, the technology industry is dominated by a few firms in both these divisions. These are the companies who are referred to as the platform leaders—for instance, Intel in the field of microprocessors and Microsoft in software. Many others aspire to become platform leaders beating the existing ones. This makes it necessary for the established leaders to struggle continuously to maintain their leadership position. Not surprisingly, companies such as Intel, Microsoft and Cisco are realizing the challenges facing them and have been working towards excelling in the art of becoming, and more importantly, remaining as platform leaders.
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