作者
Vincent Toubiana, Arvind Narayanan, Dan Boneh, Helen Nissenbaum, Solon Barocas
发表日期
2010/2/28
研讨会论文
Proceedings of the Network and Distributed System Security Symposium (NDSS)
简介
Online behavioral advertising (OBA) refers to the practice of tracking users across web sites in order to infer user interests and preferences. These interests and preferences are then used for selecting ads to present to the user. There is great concern that behavioral advertising in its present form infringes on user privacy. The resulting public debate—which includes consumer advocacy organizations, professional associations, and government agencies—is premised on the notion that OBA and privacy are inherently in conflict.
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