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Formulating data science problems is an uncertain and difficult process. It requires various forms of discretionary work to translate high-level objectives or strategic goals into tractable problems, necessitating, among other things, the identification of appropriate target variables and proxies. While these choices are rarely self-evident, normative assessments of data science projects often take them for granted, even though different translations can raise profoundly different ethical concerns. Whether we consider a data science project fair often has as much to do with the formulation of the problem as any property of the resulting model. Building on six months of ethnographic fieldwork with a corporate data science team---and channeling ideas from sociology and history of science, critical data studies, and early writing on knowledge discovery in databases---we describe the complex set of actors and activities involved …