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The purpose of this paper is to examine the differential impact of entrepreneurial role models over entrepreneurial activities at different stages of an individual's life cycle in Romania.

To attain this objective, the paper adopts a socio‐institutional approach to entrepreneurship. The authors carry out a rare‐events logit model using a robust Romanian dataset from 2006 comprising 1,449 individuals.

The results indicate that the effect of entrepreneurial role models on entrepreneurial activities differs across age groups. The results indicate that for older individuals the positive effect of role models over entrepreneurship is diluted. In contrast, younger individuals, who have been mainly exposed to a market‐based economy, have a more positive societal valuation of entrepreneurial examples, which increases the positive effect that the knowledge of an entrepreneur has …