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With the internationalization and globalization of economies, a transition from monocultural to multicultural life has taken place across all enterprises. In line with this transformation, we observe diversification of employee profiles through developments such as the increase in the number of employees with foreign nationalities, the increase in the rate of women participating in the labor force, as well as the number of employees with different cultures, knowledge, skills and abilities. All of these developments have led to the “management of the diversities” approach, which anticipates managing individual differences within an organization in order to create a competitive advantage for the enterprise. Thus, a new strategy has emerged that is increasingly important for today’s businesses. This study examines the mediating effect of the understanding of management of diversities and servant leadership in relation to organizational identification and creativity in multinational enterprises. We have collected employee perceptions from 267 participants. The findings suggest significant relationship between management of diversities, servant leadership, organizational identification and creativity.