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In general the evaluation phase serves as a catalyst in software development and particularly within games development. Hence, it plays a vital role in the formulation of an effective a game development methodology. This paper has investigated the evaluation phase and has focused on the provision of general heuristics sets to facilitate the evaluation process. A generic evaluation framework has been defined as an output of this paper which could be used in the majority of game genres, and therefore it can be an important part of generic game development methodology. Furthermore, this evaluation process has been repeated in each iteration of the game development methodology. The results from each iteration should be compared with previous iteration to enhance and improve games before the final game release.