作者
Andrew Guess, Kevin Munger, Jonathan Nagler, Joshua Tucker
发表日期
2019/4/3
期刊
Political Communication
卷号
36
期号
2
页码范围
241-258
出版商
Routledge
简介
How accurate are survey-based measures of social media use, in particular about political topics? We answer this question by linking original survey data collected during the U.S. 2016 election campaign with respondents’ observed social media activity. We use supervised machine learning to classify whether these Twitter and Facebook account data are content related to politics. We then benchmark our survey measures on frequency of posting about politics and the number of political figures followed. We find that, on average, our self-reported survey measures tend to correlate with observed social media activity. At the same time, we also find a worrying amount of individual-level discrepancy and problems related to extreme outliers. Our recommendations are twofold. The first is for survey questions about social media use to provide respondents with options covering a wider range of activity, especially in the …
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