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Post-2000 Zimbabwe has been characterised by massive political contestations mainly between the Zimbabwe African National Union Patriotic Front (ZANU-PF) government and the Movement for Democratic Change (MDC). The struggle for power has oftentimes been nasty and brutal. ZANU-PF largely accuses the MDC of being ‘puppets’ of the British and Americans whilst MDC accuses ZANU-PF of ‘dictatorship’. This rivalry has largely been more pronounced during election periods where it takes place through, among others, political advertisements, music and election rallies. Despite the centrality of political advertising in this contest, there has been little study of political advertising in Zimbabwe. Many of the studies of Zimbabwean elections and ZANU-PF discourse focused on media coverage of elections, official speeches, music and alleged use of violence by ZANU-PF to retain power. But these studies of …