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This experiment examines the impact of leader affect on subordinates in a failure feedback situation in the context of promotion and prevention task goals and whether or not the feedback was personalized or task focused. Results were consistent with expectations that negative leader affect displayed during feedback would produce lower perceptions of leader effectiveness and lower quality performance on a group task than positive leader affect. Also in line with expectations was the finding that leader affect interacted with goal type such that groups with a prevention goal perceived the negative affect leader more favorably than groups with a promotion goal. Goals also interacted with feedback focus. Prevention-goal groups identified more with the leader when feedback was personalized and promotion-goal groups identified more with the leader when the feedback was task focused, regardless of leader affect.