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This paper examines the traffic rules education and examination system in Hungary, by using the Quality Function Deployment (QFD) method, as a new approach towards this complex topic. The education and examination of traffic rules are necessary for the stakeholders, but they have slightly different goals and objectives. This system has two separate stakeholders, the citizens and the authority, with their own set of goals, objectives, desires and ideas, about this system. The QFD reveals the connections between these layers. The paper analyses statistical data regarding road safety and presents the QFD model of both stakeholders and their inter-connections. The results of this work can be used to redesign education and examination methods, during the application of digitalized egovernment solutions and as a general approach to match individual and public interests.