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Information technologies are increasingly important for political and social activism. In particular, web 2.0 tools and social media applications have recently played a significant role in influencing government decision making and shaping the relationships between governments, citizens, politicians, and other social actors. After the Arab Spring and the uprisings that have led to significant political changes in Egypt, Tunisia, and Iran, commentators argue that information technologies have the potential to strengthen social movements and ultimately transform society. However, this influence is not new. There were movements in the 90s, using the new technologies of e-mail and websites, which were able to gather significant social attention and generate political pressure. Based on three Mexican social and political movements that span close to 20 years, this article identifies key similarities and differences in the use of …