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Automated vehicles (AV's) offer greater flexibility in cabin design particularly in a future where no physical driving controls are required. One common concept for an automated vehicle is to have both forward and rearward facing seats. However, traveling backwards could lead to an increased likelihood of experiencing motion sickness due to the inability of occupants to anticipate the future motion trajectory. This study aimed to empirically evaluate the impact of seating orientation on the levels of motion sickness within an AV cabin. To this end, a vehicle was modified to replicate the common concept of automated vehicles with forward and rearward facing seats. Two routes were chosen to simulate motorway and urban driving. The participants were instructed to carry out typical office tasks whilst being driven in the vehicle which consisted of conducting a meeting, operating a personal device and taking notes. The …