作者
Aidan Duane, Philip O'Reilly, Pavel Andreev
发表日期
2014/4/3
期刊
Behaviour & Information Technology
卷号
33
期号
4
页码范围
318-334
出版商
Taylor & Francis
简介
It is predicted that significant and ongoing investment in M-Commerce platforms and application development by commercial entities will fundamentally change consumers' shopping and web browsing behaviours. However, the evolving behaviour of Smart Phone users is somewhat tempered by concerns over M-Payments. If Smart Phones are to reach their full M-Commerce potential, the ability of consumers to transact and pay for products/services through these devices in an easy, safe and reliable manner must be addressed. In response, this paper contributes a theoretical model and empirically tests the model to explore Irish consumers' perceptions of using Smart Phones to make M-Payments for products/services. The findings present conclusive evidence that trust is the most powerful factor influencing consumers' willingness to use Smart Phones to make M-Payments. While perceived usefulness and …
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A Duane, P O'Reilly, P Andreev - Behaviour & Information Technology, 2014